How I can help

I help brands define and translate their creative and commercial ambitions into clear, consumer-centric product strategies.

Focus areas include brand and product positioning, assortment architecture and range frameworks, seasonal and long-term product strategies, consumer and market alignment, and commercial performance optimization.

Result: stronger collections, clearer brand handwriting, and improved commercial results.

I enable teams to collaborate more effectively by reducing complexity and building clear, structured ways of working across functions.

Focus areas include cross-functional alignment (Design, Merchandising, Production, Sales, Supply Chain), calendar and milestone optimization, role clarity and ownership, process design and documentation, and tool implementation and adoption.

Result: more efficient collaboration, reduced friction, and on-time delivery with higher quality outcomes.

I lead and support transformation initiatives during periods of growth, restructuring, or system change.

Focus areas include end-to-end merchandising models, buying calendars and governance, range planning and budget ownership, DTC and omnichannel buy strategies, and decision frameworks and accountability.

Result: sustainable change with strong adoption and engaged teams.